Editor’s Obsession

jordxLost time is never found again.” – Benjamin Franklin.  At first glance, a wristwatch made of wood evokes a certain amount of masculinity, but its sophisticated nature (and JORD’s precise sizing) made a perfectly chic addition to my wardrobe!  The best thing about a wooden watch?  It goes with everything!  It adds a dapper feel to any frock, and dresses up any sweater and jeans combo.  This edition is part of the Dover series, and is made of zebrawood and dark sandalwood.  Created of sustainable products, it was also remarkable to discover JORD is eco-friendly!jord6jord4  Upon opening the lovely wooden box it came in, I felt like a kid on Christmas morning – inside, the timepiece sits upon a little pillow just waiting for you to wear it!  Watches have always been a favorite accessory of this editor, because it’s essentially a piece of jewelry that serves a utilitarian purpose.  (It’s also more elegant to simply raise your wrist to tell the time than rifling through your bag to look for your cell phone!)  The gorgeous craftsmanship of JORD conjures images of chopping cabin wood, going yachting or walking down Madison Avenue.  At the same time, it makes us want to eat breakfast at Tiffany’s, and go for a hike with Teddy Roosevelt.  It’s both classic and rustic: the perfect culmination of American style.jord2 Wood Watch

Glamorous Green Girl: Emma Watson

Emma Watson and Alberta Ferretti

Emma Watson, who plays Hermione Granger in the Harry Potter movie franchise, is reported to be releasing a second green clothing line.  The 20-year-old collaborated with British fair trade label People Tree to create eco-friendly t-shirts, skirts, shorts and dresses twice in 2010.  Eighty-percent of the pieces were made with 100% organic cotton, and all proceeds went to the People Tree Foundation to help fair-trade farmers.  This year will be the young actress’s final line with People Tree (which she models in the video posted below), but don’t fret – she has moved on to other fashion opportunities.  Watson’s second fairly traded and environmentally sound line will be released with Alberta Ferretti on March 21st called “Pure Threads.”  She has said to have been inspired by a 1970s Jane Birkin (the namesake for the famous “Birkin bag” by Hermès).  Watson did not receive payment for her work with People Tree, although she did receive a six-figure deal when she modeled for Burberry in both in June 2009 and again for the British label’s 2010 Spring/Summer campaign.  It has also been reported that Emma will be taking a brief hiatus from her Ivy League education at Brown to focus on her final Harry Potter film and these fashion pursuits.  If she studies even half as hard as Hermione does, we’re sure she she’ll be able to complete all her projects successfully.