It’s Official: Gisele Bündchen is Too Hot

Gisele Bündchen, the famous Brazilian Victoria’s Secret supermodel (and the highest paid one on Earth), recently appeared in advertisements for Swedish clothing chain H&M.  But ads for the company’s Spring/Summer 2011 line were deemed too hot for Dubai, Bahrain, Kuwait, Oman, Qatar, the United Arab Emirates and Saudi Arabia.  Wait… too hot for the desert?  It was first mentioned on fashion website La Moda Dubai.  Bündchen’s images were altered by adding fake white t-shirts and tanks.  (Which we’ve pictured here).  You know, because the married, mother of one is a real sexual/political threat in long dresses, pants and, what the heck is that thing pictured above?  A really ugly floral jumpsuit.  The only thing we find offensive about these ads is how ugly the clothing is.  I mean, white jeans?  Really?  Is it 1983?  Most of these items couldn’t be pulled off by the majority of the women on the planet anyway.  H&M’s ironically-named “Spring Awakening” apparently isn’t going to be the awakening of any Middle Eastern women, but a tool in further oppression.  Considering how tame the images were to begin with, it only makes us wonder how many other things these countries ban.  Quite a sad commentary on our times.

2 thoughts on “It’s Official: Gisele Bündchen is Too Hot

  1. ‘Modesty’ and dressing ‘modestly’ is a really huge deal in countries in the middle east. It’s been like that for ages, and nobody’s complained except [outsiders]. Most people there like it that way. So I guess, you know, it would’ve in fact been strange if nothing was photoshopped on.

    • Yes, good point. When I lived in Egypt I was certainly given peculiar looks when I wore anything less than long sleeves and pants. Apparently 15 years ago (at least in Egypt) it wasn’t nearly as strict and far, far less women wore traditional headscarves and conservative clothing. Same for Iran before the Iranian Revolution. But I’m not sure we can surmise that most people there like it that way (or even dislike it)… certainly the wealthiest echelons of Egyptian society and women with higher levels of education (again, at least during my research in various parts of Egypt) disliked how conservative the clothing had become. Guess we’ll just have to wait and see in another 20 years what the norm has become in many of these countries…

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